Warner Bros tests VOD system to battle piracy
2008/10/07 10:30Warner Brothers Entertainment will use Korea to test a new Video on Demand (VOD) strategy for new movie releases to deal with the piracy:
The experimental move, announced by Thomas Gewecke, prexy of Warner Bros. Digital Distribution, is intended to counter widespread Internet piracy and make use of Korea's near-ubiquitous broadband networks.
"Korea is the ideal market for us to expand our digital distribution strategy," Gewecke said. "There is already a broad base of consumers who are immersed in technology and very comfortable getting movies through video-on-demand or similar services," he added.
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