Companies connect with Korean "mom bloggers"
2009/03/30 08:46Korean bloggers recently attracted scrutiny with more companies using them to help promote their new products. A prominent part of the Korean blogosphere are Korean moms so firms like Sony Korea are adding them to their marketing plans:
The selected women, aged between 30 to 35 and most of them the mother of one or two children, all have established reputations in the blogosphere, gaining large readerships for their writing about children, cooking, traveling and electronic gadgets. One of the bloggers picked by Sony gets more than 4,000 daily visitors to her blog, the company said.
Web 2.0 Asia shared some research from a study of Korean bloggers:
A Seoul-based blog marketing company called Blogyam published "Blogosphere Insight", a report on Korea's blog users. The report looked at more than 57,000 blogs from 7 major blog services (Naver, Daum, Tistory, Egloos, Empas, Joins.com blog, Chosul Ilbo blog), and 13 million blog posts…
