Financial Times profile of Naver
2008/01/02 17:26The Financial Times has a profile on Naver's dominance in the Korean search engine marketplace. The article mainly reviews the impressive traffic statistics and use of human editors to generate content for Naver:
Naver – based on the English word “navigator” – attracts about 16m unique users a day, generating a total of 1bn page views.
This means that it commands more than 77 per cent of the internet search market in Korea – streets ahead of its local and international rivals.
It also mentions that Naver's Japanese search engine will launch in the first quarter of 2008.
You can find Yunho's (Korean Insight) comments on the article here and Chan's comments (Web 2.0 Asia) on Naver's dominance in the Korean search engine marketplace.
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