Content News Roundup
2009/07/02 11:27Korean book publishers are looking to recruit some popular Korean bloggers to author new books:
Thirsty for safe, and cheaper, investment materials as their budgets tighten, publishers are eagerly searching the Web for the newest “blogging talent.” They now call the blog-based books “blooks,” combining “blog” and “book.”
“Blogs are like a limitless sea of ideas - a real blue ocean for us,” said Kim Eun-joo, publishing manager at Yedam Books.
Several factors make bloggers’ books attractive, including built-in positive word-of-mouth, considered even more valuable and effective than paid advertising in many cases.
Korean movie studios like CJ Entertainment are starting talks to sell their movies online:
However, with the government getting serious about copyright enforcement on the Internet, the studios are now smelling serious money and considering more ways to work with Internet companies to deliver their movies to the online audience, an idea that was repulsive to them just months ago.
Jean Kim at OhMyNews takes a look at how broadband access influences entertainment companies in Korea:
Considering its relatively smaller market size in Asia, the marketing budget set aside by the studios for the Korean premiere event is nothing short of a splurge.
Industry observers believe, however, that the studios are simply aiming to preempt rampant Korean file downloaders by opening them in Seoul first.
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