Korean Portal News Roundup
2008/10/25 12:08The Korean government has formalized the rules for Korean portals including paid links in their search results:
Internet portal sites will be required to identify advertising links separately from information links on search engine results pages so as not to confuse consumers. The regulation is to come in a revision of the Act on Promotion of Utilization of Information and Communication Network and Data Protection announced by the Korea Communications Commission on Thursday.
Chang mentioned last month that Naver had modified their search results with a small “AD” button beside sponsored links.
Meanwhile, Korean portals continue to modify their websites to respond to concerns about malicious comments:
Daum Communications, the No. 2 Web portal, has also added changes to its Web site.
Comments were shown in their entirety in the past, but Daum users now have to click on a different box if they want to read other Web users’ comments.
Daum also plans to develop a curriculum on Internet ethics education aimed at young students in conjunction with the Jeju Special Self-Governing Provincial Office of Education.
Daum and Paran have decided to join Google’s OpenSocial social network platform:
Industry watchers believe that Daum's commitment in Open Social could start discussions over the development of an open platform and common service standards for Korean social networking sites.
Paran will work with Google to develop tools and applications and said it plans to reveal an Open Social platform by the end of the year. The company also plans to open its current platforms for its social networking services to other companies and developers who could use them to create different applications.
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