After the recent post about Jasper Morrisons collaboration with Samsung, JoongAng Daily profiles the CEO of a Korean design group who wants to blend fashion and technology to create "fashionology":

Korea could be a hub for fashionology, the interface of technology and fashion, according to a local industrial designer.

“Until now fashion was led by Europe and technology was centered in the United States and Japan,” said Young Kim, chief executive of an industrial design company, INNO Design.

“Fashionology should be Korea’s take,” Kim said.

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INNO Design with offices in Seoul, Beijing and Palo Alto has worked on projects with: LG, Samsung, iRiver and others. The Financial Times profiled the opening of Inno's new Seoul headquarters in December 2006 (the company was founded in America with their Palo Alto office in 1986):

"My philosophy is a strange one, " admits Kim Young-se, the Inno founder and self-styled father of Korean design.

"But if you love consumers, you're going to design something from the heart, " says the Gucci-clad Mr Kim, the brain behind several of Korea's most eye-catching consumer products, from the prism-shaped iRiver MP3 player, to the pioneering Samsung mobile phone with swivelling screen, which is perfect for watching television on the go.

"It's not just about technology, it's about designing something that is top quality and functional but that also makes you feel emotional. So the best design in my book is something that looks and feels good but also is easy to make so that manufacturers can make good profits."