Korean electronics product design: LG, Samsung
2009/03/23 09:41Fast Company profiles Samsung Electronics’ product design history and the formation of the Innovative Design Lab design school at Samsung:
Lee issued a clarion call for making design a core asset in the company's bid to transform itself: "An enterprise's most vital assets lie in its design and other creative capabilities. I believe that the ultimate winners of the 21st century will be determined by these skills." The quotation, framed, occupies a place of honor in a corner office belonging to Kook Hyun Chung, chief of Samsung's Corporate Design Center.
BusinessWeek: Samsung Design (November 29, 2004)
DigiTimes: Interview with former chairman of product design for Innovative Design Lab of Samsung (June 18, 2004)
The Korea Times finds a similar story with the design management history at LG Electronics.
Design Week interviews LG Electronics’ head of the European design center Luke Miles:
The team works with other departments in Seoul, as well as London consultancies and research agencies on an ad hoc basis. 'The purpose is to drag out as much real-time insight as possible,' explains Miles.
Recent product launches demonstrate LG's approach of balancing a human, desirable side of a product with well engineered content.
Finally, Forbes takes a look at how LG mobile phone designers in Seoul brought their Watch Phone to the market:
Forbes: Samsung, LG Design Face-offIt was a passion project for LG's research lab staff, which developed the software and user interface, and its hardware designers, who toiled on the phone's exterior. Kim Hyun Chul, the phone's main designer, says he did an "enormous" amount of research, including studies on high-end watches and conversations with watchmakers.
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