Korean online marketing initiatives
2009/02/03 06:28The life of some “full-times” Korean bloggers got profiled in the Korea Times:
And the explosion of the blogging population resulted in an increasing number of bloggers motivated by money more or less, including those willing to ditch their day jobs to go pro, or the less-ambitious users looking to generate mouse clicks on the advertisements placed on their blog pages.
Companies are also taking a closer look at the potential of blogs as a marketing tool. Electronics makers like Samsung and LG are providing bloggers their newest products in exchange for reviews, while Egloos (www.egloos.com), a blog service provider, is having its subscribers review the latest releases from book publishers.
The Korea Times also looks at how the Korean automaker Kia uses various tools including their blog to market their cars:
Improving their corporate image is a major concern for companies today. And Kia Motors seems to have secured an efficient channel to promote the company and its products ― through online and mobile media.
Web 2.0 Asia: Kia Buzz - the latest addition to a corporate PR blog (September 12, 2007)
And Korean food manufacturers are turning online to help reach customers with recipe community sites and events:
The popularity of cooking-related sites has soared since the food contamination scandal last year. As a result, so-called “recipe marketing” has become a leading trend in the food industry. Recipe marketing refers to promoting cooking methods that can be used with certain food products.
Business Week: Crying Foul over Online Junk Food Marketing (August 12, 2008)
