Nethood Marketing
2007/09/21 22:52The Korea Times takes a look at community boards/blogs run by local Seoul residents. The article goes off looking at the marketing implications for local businesses, but I was more intrigued at learning that these community sites existed.
Locally, many Seoul area towns _ including Dongbu Ichon-dong, Banpo and Jamwon _ that tend to have active housewives maintain dynamic blogs with up-to-date neighborhood news, events and ``for sale'' boards. And some communities break down to even smaller units through apartment links.
``Residents seem to frequent the Web site for house meeting updates, as working moms and dads don't have time to attend the gatherings themselves,'' said Ho Jung-min of the Jamwon Dong-A Apartments in southern Seoul.
Another item on my long list of things to investigate. I'll report back once I learn some more about them.
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