News Roundup
2009/09/03 17:44An affiliate company of the SK Group, SK Marketing & Company, has launched a new product review site called iprosumer for blogger reviews:
The Web site may find little trouble in sourcing content, as a growing number of companies, looking to benefit from word-of-mouth endorsement, are handing out their products to popular bloggers and other willing consumers in exchange for online exposure.
Korea’s mobile phone operators are under pressure from the government to lower their mobile phone rates:
Surveys conducted by the Korea Consumer Agency and the Organization for Economic Cooperation and Development say Korea’s cell phone rates are the world’s highest. In the wake of media coverage of this news, telecommunications providers are claiming that the survey methods employed the agency and association are misleading.
Mobile phone companies may end up responding by ending their subsidies when purchasing a new phone.
Korea Times: How Much Will Telecom Rates Go Down? (June 25, 2007)
Not surprisingly, an industry research institute run by telecom company KT suggested the statistics showed Korea already had low mobile phone rates:
KT officials explained that the United States and South Korea are the world's top mobile users and the reason is thanks to cheap prices. Per minute costs are so low that users dial their cell phones even when they're home, they said.

