Part of the Digital Media City development in Seoul, Nuritkum Square Digital Pavilion is a new technology exhibition that opened in May. Similar to the Ubiquitous Dream Hall in downtown Seoul, the Digital Pavilion is a larger four-story exhibition of the latest in Korean technology.

Once you register for a tour, you are issued a radio frequency identification (RFID) badge and then are taken through the exhibit by a guide.

Like the Ubiquitous Dream Hall there’s an emphasis on ubiquitous technology in different themes (u-Life, u-Work, u-Home etc.) through large multi-touch displays, sensor networks and robotics.

You can also use your RFID badge through out the exhibition hall such as at a digital pond on the 3rd floor. When you touch your badge against a reader, the virtual fish will recognize you by name and then start swimming to you.

There is an exhibit similar to Microsoft Surface that is used as a virtual car show but allowing you to use markers placed on a tabletop to change the colour, background and camera angle. But the markers can also be rotated on the table to change colours like if you were turning a a volume control knob.


On the forth floor you can watch a 4D movie which is a 3D fim with the added effects of that move and vibrate along with blasts of air. There is also an interactive virtual reality lab where you can interact with the environment from one of the workstations in the room.

Attached below is a user made video from Naver showing different exhibits from the pavilion: