Synovate research: Korean youth "media junkies"
2009/04/15 11:37Synovate released new research on a survey of media consumption by Asian youth. The biggest “media junkies” were found in Korea:
The 13.7 hours covers time they spend on the Internet, watching televisions or DVDs, reading newspapers or magazines and listening to the radio.
The survey polled some 13,000 people aged between eight and 24.
"With so much time spent on media, there is every reason to believe that brand communications have filtered through and influenced purchase decisions," John Storey, a research director of Synovate in Korea said Sunday.
The research sponsors were Microsoft Advertising, MTV, and Yahoo.
Synovate: Synovate survey shows that young Asians are driven by media and music:
Synovate Young Asians is an annual tracking survey that provides credible, relevant information on the media, purchasing and leisure habits of young people in Asia aged eight to 24. This is the first year the survey has been carried out in Japan and Vietnam.
Conducted across twelve Asia markets including China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam. Young Asians provides detailed information on consumption and attitudes from childhood to early adulthood to meet the needs of regional media, marketing and advertising specialists.
Web 2.0 Asia recently pointed to a report from a Korean blog marketing company with some demographic data on Korean bloggers.
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